Departments Overview

1- Mercantile Department

Our Mercantile Department plays a pivotal role in managing the business and commercial operations of our handicraft company. The team ensures that our handcrafted products effectively reach the right markets, generate revenue, and maintain strong customer and artisan relationships. With a comprehensive approach to marketing, sales, financial management, and customer service, the department supports the sustainable growth of our brand.

Key Responsibilities:

1. Marketing & Sales

Market Research: Analyze trends, target audience behavior, and competitors to inform strategy.
Marketing Campaigns: Promote products via online platforms, exhibitions, and collaborations.
Sales Promotion: Execute special offers, discounts, and campaigns to drive sales.
Customer Acquisition & Retention: Attract new clients and foster loyalty through engagement strategies.
Sales Management: Oversee inquiries, order handling, and post-sale support.

2. Customer Service & CRM

CRM Systems: Manage leads and customer relationships through personalized communication.
Inquiry Handling: Offer prompt, helpful responses to customer questions or concerns.
Order Fulfillment: Ensure accurate and timely processing and delivery.
Loyalty Building: Enhance retention with exceptional service and value-added experiences.

3. Financial Management

4. Operational Excellence:

Artisan Relations: Maintain transparent, ethical partnerships with artisans, ensuring fair trade and support.
Quality Assurance: Uphold high-quality standards across all products.
Logistics: Manage packaging, transportation, and shipping for timely, safe delivery.
International Trade: Handle export documentation, customs compliance, and currency exchange for global orders.

2- Design Department

International Designers Team

We have established contracts with renowned international design teams located in Paris and Bali, specializing in Rattan Products and Furniture Design. Additionally, our team in New York focuses on Lighting and Décor Design, bringing creative and trend-forward solutions to elevate your products.

In-house Designers Team

Our dedicated Design Team consists of 17 highly skilled and creative professionals who specialize in delivering exceptional product designs tailored to our buyers’ specific needs. With a strong aesthetic sense and a deep understanding of market trends, the team is adept at translating ideas and requirements into compelling visual concepts.

From initial sketches to final visual presentations, our designers are always ready to bring innovative ideas to life. Whether it’s through hand-drawn concepts or digital renderings, they ensure each design aligns perfectly with the client’s vision and product goals.

3 - R&D Department

Our Research & Development (R&D) department is the creative and strategic hub of our organization, focused on designing and casting innovative products that align with global market trends. The department ensures that all products are not only culturally rich and aesthetically appealing but also export-ready, meeting stringent international standards.

1. Market Research and Trend Analysis:

Identify Target Markets:

Pinpoint countries and regions with high demand for Indian handicrafts by analyzing cultural preferences, economic conditions, and consumer behavior.

Analyze Competitor Products:

Examine competitor offerings in target markets to understand prevalent styles, pricing strategies, and material usage.

Explore Emerging Trends:

Stay up-to-date on global design trends, materials, and techniques through research and industry reports.

Conduct Market Surveys:

Collect direct feedback from potential customers to gain insight into their preferences, expectations, and unmet needs.

2. Product Development and Innovation:

Develop Innovative Designs:

Design distinctive handicrafts that reflect current market trends while maintaining authenticity and raftsmanship.

Explore New Materials:

Investigate sustainable and cost-effective materials that meet quality standards and enhance visual appeal.

Develop Prototypes:

Create and refine physical prototypes to evaluate functionality, durability, and aesthetic value.

Conduct Testing and Quality Control:

Ensure all prototypes and final products adhere to international safety, durability, and environmental regulations.

3. Compliance with International Standards

Research Export Regulations:

Keep abreast of export rules and guidelines for each market, including customs, labeling, and packaging requirements.

Ensure Product Safety and Quality:

Implement stringent quality control procedures to ensure compliance with destination country standards.

Follow Ethical Sourcing Practices:

Prioritize socially and environmentally responsible sourcing of raw materials.

Obtain Necessary Certifications:

Secure all certifications and approvals required for export, including quality, environmental, and fair trade certifications.

4. Collaboration and Partnerships:

Collaborate with Designers and Artisans:

Engage with local artisans and designers to fuse traditional skills with contemporary trends, preserving cultural heritage.

Form Partnerships with Exporters:

Work with experienced exporters to streamline logistics, packaging, and international distribution.

Network with Industry Professionals:

Attend trade shows and industry events to foster connections with buyers, partners, and trendsetters.

5. Ongoing Monitoring and Improvement

Track Sales and Market Feedback:

Monitor product performance and collect feedback to understand customer satisfaction and market reception.

Continuously Innovate and Improve:

Use insights to refine existing products and develop new ones, ensuring continued relevance and competitiveness.

Adapt to Changing Market Conditions:

Remain agile and responsive to shifts in market demand, regulations, and consumer trends.

4 - Sampling Department

The Sampling Department operates after R&D and Design approvals, initiating either pattern cutting for Wax modeling or physical crafting of materials into the final product shape. Our in- house team is fully equipped and experienced to meet international buyer standards. Team Composition and Capabilities:

5 Sample Design Craftsmen

With over 30 years of experience, our craftsmen specialize in developing samples for international clients.

6 Mechanical Engineers

A dedicated team responsible for testing and ensuring product materials meet international standards through mechanical and structural evaluations.

3 Chemical Engineers

Operating a fully equipped laboratory, our chemical engineers ensure final product finishing aligns with client specifications and regulatory requirements.

Sampling Workflow

“Once all internal and buyer approvals are secured, the product moves into full-scale production, following a step-by-step production process.”

WAX MOULD & PATTERN

CARVING

WELDING

Detailed Sampling Procedure

1. Order for Sampling

A formal internal sampling order is issued by the company.

2. Drawing Samples

Representative samples are selected from shipments.

Customs officers may independently draw samples for compliance checks.

To ensure excellence in detail,

Craftsmanship and material selection.

3. Sending Samples for Testing

Samples are submitted to a designated laboratory or authorized third-party agency for testing.

4. Testing and Reporting

Rigorous testing is conducted to ensure compliance with regulatory and client- specific standards.

est reports are issued by the testing agency for review.

5. Action Based on Test Findings

Based on test results, customs may: 1) Approve the goods for export. 2) Recommend corrective measures. 3) Seize goods if they fail to meet standards

6. Documentation & Security

Comprehensive documentation is maintained throughout the sampling lifecycle.

Security protocols ensure integrity during sample handling and transport.

All results are logged in an electronic system for traceability.

7. Procedures for Handicraft Samples

Export Samples For restricted goods, exporters may apply to the Director General of Foreign Trade (DGFT).

Value-Based Procedures Documentation requirements vary by sample value:

8. Sample Handling Protocols

Sealing: Samples must be securely and clearly sealed.

Marking: Containers must display permanent, clear labels including sample details.

Acceptance: On arrival at customs laboratories, samples must be sealed, intact, and accompanied by a sampling form.

5-production Department

Our Production Department is the backbone of our company.

With over 1,000 skilled workers operating 24/7, we are always prepared to meet the demands of our buyers. Our team ensures that the skills and creativity of our artisans are fully harnessed to meet deadlines efficiently, with a focus on high-volume output supported by standardized procedures and automation.

The production line is the foundation of our product quality, and we maintain a sharp focus on detail and execution through the following approaches:

Small-Scale Production: Items are produced in limited quantities to maintain exclusivity and control.
Labor-Intensive Processes: Skilled artisans use manual tools and traditional techniques, preserving craftsmanship and authenticity.
Highly Customized Output: Each product features slight variations, adding uniqueness and a personal touch.
Strict Quality Assurance: Every stage, from raw material to final dispatch, follows a systematic, step-by-step quality control process.

As a 1-Star Manufacturer and Exporter, we are fully equipped to meet international standards and possess the expertise to fulfill the specific requirements of our buyers for each product. Our production operations are organized into distinct departments, each dedicated to a particular line of manufacturing, ensuring efficiency and quality at every stage

6-In-House Testing Labs & Quality Control Department

To ensure premium quality and meet international standards, we have established a fully equipped In-House Testing Laboratory and a highly skilled Quality Control (QC) Department. Our QC team is involved in the production process from Kora to the final product, ensuring that every item adheres to strict quality benchmarks.

Our department is led by a Finishing Engineer (Chemical Engineer) with specialized teams dedicated to MCP (Moisture Control Process) and DCP (Dust Control Process). These chambers have been developed in line with WSI Furniture Finish Standard Operating Procedures (SOPs) to maintain consistency and quality in every batch.

1. THERMAL TESTING

Thermal Testing evaluates product durability and performance under varying temperature conditions. It helps determine optimal m a t e r i a l s , m e a s u r e s product longevity, and identifies weaknesses that may lead to failure in extreme environments.

2. DROP TESTING

Drop Testing simulates h a n d l i n g a n d s h i p p i n g s ce n a r i o s by d ro p p i n g handicraft items from a predetermined height. This assesses both product r e s i l i e n c e a n d t h e e ff e c t i v e n e s s o f i t s packaging to withstand impacts.

3. TILT TEST MACHINE

While not a conventional tool, our custom Tilt Testing setup evaluates the stability of handicraft items. This is crucial for fragile or uniquely shaped products, ensuring they remain upright and safe u n d e r s l i g h t a n g u l a r pressures.

New Dust-Free Deco/Fashion Finish Area

We have recently launched a fully automatic, dust-free decorative and fashion finishing area. This facility is designed to deliver high-quality finishes through a structured process:

Surface Preparation

Priming

EPL and spray Lacquer coating thickness testing, Powder coating thickness testing, Phosphate chemical testing ( Point age Value ),Salt Spray Testing, Viscosity Testing, Cross Hatch Testing, Gloss Level Testing, Light Lux Testing, High Voltage Testing, PH Testing, Conductivity Testing, Refractive Index ( RI) Testing, Specific Gravity/Density Testing, Temperature Testing, D-65 Assessment Testing, Carton Brushing Strength Testing, Carton Moisture Meter Testing, Poly Bag Thickness Testing, 72 Hours Endurance Testing, Earthling Conductivity Testing, Leakage Current Testing, Polarity Testing, Tilt/ Stability Testing, Digital finger Testing meter, Wood Moisture meter, Spot Testing for wood, Hygrometer for humidity & Temperature, Torque Testing, Strength relief Testing

7- Safety Department

Our Safety Department plays a crical role in ensuring the secure and compliant export of all consignments. In addion, it ensures that our workmanship and workstaons consistently meet all necessary safety standards. The team conducts thorough verificaon processes, strictly adheres to internaonal packing standards, and ensures cargo insurance is properly arranged prior to any shipment. They collaborate closely with buyers to align on safety protocols and maintain full compliance with all relevant export regulaons and documentaon requirements.

8 - Environmental Department

As a cerfied 1-Star Export House, we are deeply commied to environmental responsibility in every aspect of our operaons. Our company is registered under the Export Promoon Council for Handicras (EPCH) and holds a valid Importer-Exporter Code (IEC). We acvely support and parcipate in green incenve schemes and adhere to sustainable pracces across our supply chain.

We maintain due diligence documentaon of FSC CERTIFICATION to ensure that all materials—especially wood—are sourced legally and ethically, in full compliance with internaonal environmental standards. Our commitment to sustainability is reflected in our processes, product development, and partnerships, helping us contribute posively to global environmental goals.

9 - Logistic Department

Logistics Department Overview

Our Logiscs Department plays a vital role in ensuring the successful execuon of every consignment. Operang 24x7x365, the team is acvely involved in managing all aspects of export consignments — from final finishing and packaging to storage and transportaon. Their responsibilies encompass packaging, labeling, transportaon, customs clearance, and warehousing, all while ensuring mely and cost-effecve delivery in compliance with relevant regulaons.

Key Areas And Procedures

Pre-Shipment Logistics

Order Management The department receives export orders, verifies their accuracy, and ensures that all necessary details are properly documented.
Production Coordination Co-ordination with the production team ensures that goods are manufactured according to specifications and are ready for export on time.
Packing and Labeling Handicrafts are securely packed to prevent damage during transit. Labels are applied as per international standards, with proper markings and product details.
Inspections and Certifications Goods may undergo inspection by authorized bodies to confirm quality and compliance. Required certifications and approvals are secured accordingly.

2. Shipment Logistics

Freight forwarding A suitable freight forwarding agent is selected to handle the shipping process efficiently.
Transport Mode Selection The appropriate mode of transport—sea, air, or road—is chosen based on the nature of the goods, delivery timelines, and cost factors.
Booking and Documentation Transport space is booked (e.g., container on a ship), and all necessary documents are prepared, including the bill of lading, commercial invoice, and packing list.
Customs Clearance Coordination with customs authorities is handled to ensure smooth clearance at both the port of export and the destination country.

3. Post-Shipment Logistics

Tracking and Monitoring Shipments are tracked in real-time to ensure they are progressing as scheduled and any delays are addressed promptly.
Warehousing and Storage If needed, goods are temporarily stored in warehouses or distribution centers before final delivery.
Delivery Coordination The department coordinates with importers and delivery services to guarantee timely delivery in excellent condition.
Documentation Management All shipping records are maintained systematically to ensure compliance with post- shipment procedures.

Key Considerations for Exports:

Fragile Goods Handling Extra precautions are taken in packaging and handling due to the delicate nature of handicrafts.
Customs Regulations Compliance A strong understanding of both export and import country regulations is essential.
Regulatory Compliance Full adherence to international export laws, standards, and guidelines is a top priority.
Cost Optimization The team continually seeks to reduce shipping and handling costs while maintaining safety and timeliness.
Supplier Relationship Management Strong partnerships are maintained with freight forwarders, carriers, and other logistics service providers to ensure smooth operations.